Right now with legal sports betting gradually making its way across the United States, there are limited markets that the new Caesars app can target. In our world, everyone’s an emperor, and the Caesars Sportsbook app delivers an experience worthy of them. Sports bettors deserve a sports betting experience that treats them like royalty. That access to Hill’s technological capabilities is one of the primary reasons Caesars was interested in taking ownership of the London-based company, their long-term goal to create sports betting brand that gives online users a stress-free wagering experience.Īs Chris Holdren, the co-president of Caesars Digital told the media: In April, Caesars Entertainment spent $3.7 billion to acquire William Hill, a global online gambling company, and now the hotel and casino titan has launched its Caesars Sportsbook App using Hill’s Liberty platform lauded for its ease of use. Caesars Sportsbook Acquires William Hill in April, Uses its Liberty platform for Sports Betting App